The latest in the blog-o-sphere is that Facebook has been working under the radar, on a new product that is aimed to take on the likes of LinkedIn. The specifics aren't clear, as to whether the project will end up being an extension of Facebook Pages and Facebook Messenger, specifically for enterprise collaboration, or something more akin and encompassing, like LinkedIn, a complete social media platform for professionals.
This of course comes on the heels of a resurgence in corporate collaboration tools, with startups like Slack coming to mind, raising over $120 million. Facebook have clearly seen an opportunity to move beyond being completely consumer-centric and draw legitimacy with enterprises.
In my previous role, we used Facebook pages for official company communications, as well as informal announcements. If would be interesting if we start to see the mindset and reputation of Facebook in the corporate world change, as a result of this latest hypothetical initiative.
Question is, would we see big corporations, like banks open up to Facebook in the office place, or will they see a blend of personal and business in one tool not be so trusting? Would the tool be separated from the personal Facebook platform, and to what degree?