An interesting article on the merits of not just listening to your own customers, but your competitors' customers as well, thanks to medium.com
Much has been written about wether or not you should worry about your competitors or completely ignore them. A quick Google search brings ups many opinions one way or the other. Every business has its own strategy with regard to this and of course it’s your call.
It’s also widely accepted that watching and listening to your customers is critical to building a product that people want. Many of us who are working to create products and services people love in order to build sustainable businesses, spend a lot of time and money getting feedback from potential customers.
When we do it right listening to our customers helps us to find our difference. It’s a lot easier to refine your product to more closely align with what customers want if you know what they want. And it’s a lot easier to fill the gaps that your competitors are leaving wide open by listening to their customers.