Send Push Notifications to Your iOS App With Firebase Cloud Messaging
For as long as iPhones have been around, push notifications have played a crucial role in notifying users at predetermined times of important events, whether a notification of a Skype message or call, a direct message on Twitter, or gaming alerts. Through carefully crafted, segmented push notifications, marketers have boosted app engagement and user retention. You can do the same, by leveraging FCM to:
target predefined or custom user segments, taking advantage of demographics and user behavior
deliver immediate or scheduled push notifications
integrate FCM into Google Analytics to provide detailed conversation monitoring and perform A/B testing
create a fully immersing instant messaging application
Objectives of This Article
In this article, you will learn all about FCM, as we will be covering the following topics:
setup of an FCM project
configuring your environment for FCM
receiving and handling messages
sending a message to your device
topic and group messaging
targeting segments and analytics
What Is Firebase Cloud Messaging (FCM)?
Concisely put, Firebase Cloud Messaging—or FCM for short—is a cross-platform cloud messaging and notification solution from Google, enabling developers to send push notifications to their app's end users through the Firebase Notification Composer, or a Firebase-exposed set of APIs. FCM supports two types of messages: notification messages and data messages.
Notification messages are explicit push notification messages that display on the user’s device, to either inform or solicit engagement, such as a Facebook Messenger message notification. Data messages, by contrast, are directly processed by the application in the background and can be used to update a table view without the app in the foreground.
Through message targeting, FCM can deliver messages to single devices, groups of devices, or devices subscribed to topics. The targeted groups directly integrate with Firebase Analytics, so that you can track engagement and conversions, crafting purposeful customer segments. Next, we are going to go through the process of setting up a Firebase project for iOS.
Read the rest of my article, and learn how to implement this, exclusively on Tuts+.